Angelica Armstrong

Angelica Armstrong is a Marketing Specialist and the Director of External Relations for the Center for Innovation and Entrepreneurship (CIE) at the University of Mississippi. In this role, she leads the center’s external marketing and communications strategy, overseeing web operations, performance analytics, media relations, and promotional campaigns for the Legacy Leadership Program.

With more than eight years of experience in social media, digital engagement, and strategic marketing, Angelica specializes in cross-channel brand strategy, SEO optimization, and audience growth. Her background spans managing official institutional social media channels across platforms, as well as serving as Digital Media Manager for the Tri-State Defender Newspaper in Memphis, TN. She also serves as an online instructor at the University of Mississippi, teaching Social Influencing in Sports, where she guides students through social media strategy, creator economy dynamics, personal branding, and NIL entrepreneurship.

A native of Memphis, Tennessee, Angelica’s passion for storytelling and media began early. A former broadcast producer and news anchor, she became a two-time published author by age 18 with books focused on youth and parent communication. She earned her Bachelor of Arts in Mass Communications with a concentration in Broadcast Journalism from Rust College and her Master of Science in Integrated Marketing Communication from the University of Mississippi.

• (662) 915-2213
• aarmstrong@olemiss.edu