Entrepreneurship Major

Be Ready - Study Entrepreneurship

The entrepreneurship major is designed to teach and promote: opportunity recognition, opportunity assessment, risk management & mitigation, conveying a compelling vision, tenacity & perseverance, creative problem solving, resource leveraging, guerrilla skills, value creation, maintain focus yet adapt, resilience, self-efficacy, and building networks. The major consists of 6 courses and 3 electives.

ENT 396 – Business Venturing

This course covers the entrepreneurial process from conception to birth of a new venture. It concentrates on the attributes of successful entrepreneurs, opportunity recognition, venture screening, identification of resources, and business planning to learn how to turn opportunities into a viable business. Through lectures, classroom discussions, readings, and evaluation of new venture opportunities, students will experience what entrepreneurs undergo throughout the entrepreneurial process of launching a new venture.

ENT 426 – Venture Ideas

Organizations – new entrepreneurial ventures, large corporations and nonprofit endeavors – need individuals who can identify problems, develop and implement creative solutions, find new opportunities and markets, and manage in ways that enhance others’ creativity. This is a course about the courage to create, to risk making mistakes and to risk failure in the quest for ideas that lead to true innovation of a product, service or process. This requires employees who think and behave as creative entrepreneurs. This course will help you understand the importance of entrepreneurial creativity and innovation, teach you to identify opportunities and provide you with techniques for coming up with creative ideas and solutions to problems. We focus on novel, appropriate and open-ended solutions to problems that may have never had to be solved before, due to changes in technology, society, culture, our environment, the economy, politics or other influences created by dynamic and exponential change.

ENT 436 – Business Strategy and Modeling

The course provides an introduction to Business Modeling of New Ventures. This course will explore and review the elements necessary in developing the business model for a new venture. This course focuses on the critical decisions and action steps that entrepreneurs must make in both planning and initiating a new venture. Students develop new venture implementation plans, and learn how to manage their execution. The first step in creating a successful new venture is the formation of a business model, which transforms the idea of the entrepreneur into that of a profitable company. The entrepreneur must first have their business model developed to the point that proves to themselves that the idea will result in a sustainable business and only then present it to the rest of the world (customers, capital sources, vendors, employees, etc…). A viable business model will not ensure success of the new venture, but without it, the business will fail.

ENT 446 – Corporate Innovation

An examination of the essential institutional frameworks (innovation systems), concepts, methods and practices in the context of innovation management and the global economy. The focus of innovation management is to allow both the small and large organizations to respond to an external or internal opportunity, and use its creative (intrapreneurial/entrepreneurial) efforts to introduce new ideas, processes or products in order to gain and maintain a competitive advantage in the global business world. The flow of technology and information and the interaction between people, enterprises and institutions is the key to an innovative process in order to turn an idea into a process, product or service on the market. The course focus is on creating work environments in which entrepreneurial thinking and skills are used to recognize and exploit market opportunities that are usually stifled by conventional corporate culture and management practices.

ENT 456 – Venture Finance

This course explores the financial issues facing entrepreneurial business ventures. It focuses on understanding internal financial operations to determine financial resource requirements, methods for obtaining the required resources, and maintaining those resources. The course will emphasize cash flow management and accounting acumen.

ENT 499 – Venture Accelerator  

(Students may take MGMT 493 as a substitute)

Entrepreneurship is all about the pursuit of opportunity and the creation of value in the marketplace. This often manifests itself in the launch of new venture endeavors. This course is an interactive, team-based, experiential program focused on guiding you through the start-up process with special emphasis on leveraging lean entrepreneurial thinking skill sets and tools as well as gaining a greater understanding of early-stage planning and testing through customer feedback. The course will be organized around lectures, readings, class discussions, workshops, and a  team-based launch project. Students choose the teams and ideas. Each team should be multidisciplinary in nature. Students apply to the instructor for admission to the course. Preference for admission is entrepreneurship majors, but the course is not exclusive to them.

Plus a couple electives

ENT 356 – QuickBooks

An introductory course of the QuickBooks Pro accounting software, including setting up a new company and chart of accounts; recording transactions with customers, vendors and employees; managing lists; running reports and customizing them; changing forms and generating letters. Students should be prepared to complete QuickBooks user certification at the complete of the course.

ENT 381 – Arts Entrepreneurship

The goal of this course is to provide students with the tools necessary to become effective arts leaders and to understand what is required to succeed in entrepreneurial arts ventures. The course will cover topics such as mission statements, personnel analyses, financial analyses including income and expense projections, marketing plans, and legal issues. For each of these topics, students will examine the challenges and changing nature of entrepreneurship and innovation that are unique to the arts. The course will explore special topics from the music, film, television, theatre, live performance industries and others.

ENT 386 – Digital Marketing 1

This course provides students with an introduction to digital marketing topics, and addresses ethical and regulatory factors that heavily influence organizational strategy in today’s marketplace. This course enables the student to construct and deliver a web-based and social media-based marketing campaign. The course will focus on specific and actionable information and prepare the student to complete Google Digital Garage certification or equivalent.

ENT 387  – Digital Marketing 2 

Builds on the foundation of Ent 386: Digital Marketing I by further exploring selected tools for effective digital strategy. This course provides a more detailed study of search engine optimization (SEO) and paid search advertising, two key components of contemporary entrepreneurial/small business digital marketing. The course first addresses each component individually, identifying practices to achieve their respective positive business outcomes in isolation. Next, the course guides students through the process of evaluating search engine strategies with web analytics for the purpose of combining SEO and paid search tactics to achieve optimal results.

ENT 388 – e-Commerce Strategy for Entrepreneurs (New Fall 2021)

Most of today’s organizations must integrate some degree of e-commerce into their operational frameworks. E-commerce is not limited to the sale of tangible products online, although this is a popular business model. It extends to all entities seeking online transactions with target customers, including subscription services, non-profit and charitable organizations, and governmental entities, among others. This course introduces important concepts, skills, and tactics that are necessary for successful e-commerce strategy. Covered topics include content creation, inventory management, popular transaction platforms, e-commerce performance metrics, brand promotion, payment solutions and the particulars of common online platforms (Amazon, Etsy, etc).

ENT 411 – Project Management for PMI Certification

Central to modern organization is the flexibility and customer focused embodied in modern project management. Regardless of a student’s destination career, the speed of modern organization and commerce demands strong organizational skills. This course serves as a foundation for those skills and prepares the students for a CAPM or PMP certification exam administered by the Project Management Institute that employers will value.

ENT 466 – Regulating Small Business and New Ventures

This course evaluates the current regulatory environment of employee and labor relations in small and family business whose growth eventually brings them under various statutes and regulations. This course addresses such employment issues as handbooks, employment contracts, employee discipline, employee benefits, labor relations, workplace privacy, dress codes, and workplace compliance laws, such as the Civil Rights Act, ACA, ADEA, ADA, FMLA, and sexual harassment.   Enrollment restrictions – MGMT 371 or GB 370 (Minimum grade: C). May be used to satisfy business elective. May not be used to substitute for MGMT 582 (Employee Relations) or MGMT 583 (Labor Relations Management).

ENT 476 – Entrepreneurial Leadership 

This course examines the key human resource functions necessary to execute the business plan. It will examine the roles and activities required for growth and success including HR (establishing company culture, roles, and duties of employees, compensation for retention, establishing HR policies, and analyzing benefit options) and leadership in new ventures, small businesses, and family businesses. Enrollment restrictions – C or better in MGMT 371 or GB 370. May be used to satisfy business elective.

ENT 486 – Family Business Management

This course focuses on the opportunities and the problems characteristic of family businesses: creating new businesses, maintaining existing businesses, management succession, transfer of ownership, mixing family and business roles, family conflicts, personnel issues, non-family employees, innovation, transgenerational wealth creation, and the use of outside advisers. Enrollment restrictions – C or better in MGMT 371 or GB 370. May be used to satisfy business elective.

Approved Study Abroad or Internship Opportunities

Note on grades: A grade of “C” or above is required on all required business discipline courses in the major. This is any course in the business school counted as part of the major as well as accounting and economics.

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